Abraham's Bestselling Books

Behavioral Finance and Investment Psychology is your guide to understanding how human behavior influences financial decisions. It covers cognitive biases, emotional triggers, and practical strategies to improve investing habits. With quizzes, worksheets, and real-world case studies, this book helps you develop a disciplined mindset, avoid common pitfalls, and build long-term wealth. Perfect for both new and experienced investors, it equips you with the tools to make rational financial choices and achieve lasting success.

Avraham Bental, born in 1979 in Tel Aviv, is a financial advisor specializing in behavioral finance and investment psychology. He holds degrees in Economics and Finance from Tel Aviv and Hebrew University. With experience at Bank Leumi and a boutique investment firm, he earned his Investment Adviser License in 2009. Since 2016, he has led a private advisory practice, focusing on personalized investment strategies, ESG investing, and financial planning. With over two decades of expertise, he integrates market analysis with psychology to guide clients in making sound financial decisions.